The company is the subject of the Animal Planet series, “Tanked”, which is in its fourth season in 2014. In 2012, Animal Planet re-released the entire series with additional text commentary from the cast under the name “Tanked: Unfiltered”. His brother-in-law, Brett Raymer is now the company’s COO. His wife Heather serves as the accountant, and his father-in-law, Irwin Raymer is the office manager. Other regulars include Shop Manager Robert “Robbie Redneck” Christlieb and sales coordinator Agnes Wilczynski. Mr. King is known for his perfectionist streak, and for creating loyal customers.