In the late 1980’s, he went on to establish a monthly magazine (Revista La Verdad) and other investment companies on an international scale (Global Financing Company), as well as he founded one of the most reliable Ecuador’s banks (Banco del Litoral). In 1997, he took over the stock and corporate control of his father’s companies and also he has been already managing 110 companies in Ecuador and the world (Europe, Japan, New Zealand, United States, Argentina) all of them established through his own initiative. Meanwhile, he acquired the presidency over the Ecuadorian Monetary Board, and in less than six months, achieved the highest monetary reserve in the history of the country with more than two billion dollars, an amount never before achieved. What’s more, he is the Founding President of the Realtors Association, of which he is now Honorary Life President. Representing his political party, Noboa unsuccessfully ran for the office of President of Ecuador in 1998, 2002, 2006, and 2009. However, he was elected national assemblyman in 2007 and he decided to be running for a fifth time to become the President of Ecuador in the upcoming 2013 Ecuadorian Presidential Elections. Having enormous wealth and power, Noboa founded the “New Humanity Crusade” and the Joint Actions Foundation around 26 years ago, assisting various vulnerable social groups.