In 1970, Binion engineered the Horseshow as the inaugural host of The World Series of Poker, which continues to be a big deal in entertainment today. In 1998, Binion sold all but 1% of his share of the Horseshoe after a protracted legal battle between himself and Benny Binions other heirs. Since losing the lion’s share of the Horseshoe, Binion has formed the Horseshoe Gaming Holding Corporation which ran riverboat casinos under the Horseshoe banner. Binion has also been involved in several other gambling related endeavors, such as promoting casinos owned by Harrah’s Entertainment, Jack Binion’s Steakhouse, and slot machines entitled “Who Wants to be a Billionaire” bearing his likeness.