The shop is the focus of the Animal Planet reality series, “Tanked”, which follows Mr. Raymer, his brother-in-law, Wayde King, his sister, Heather, and their father, Irwin Raymer, as they run the aquarium company, and process the particular needs of their customers. Brett Raymer is the current COO of ATM, and is known for his confidence and his ability to bring in new customers. “Tanked” began airing in August of 2011, and recently completed its second season.