In the first season, he co-starred alongside the wildly popular pitchman Billy Mays. Following Mays’ death in 2009, Sullivan became the sole star. Sullivan met Billy Mays in Pittsburgh, Pennsylvania in 1993 and later forged a friendship with Mays when they worked together on the Home Shopping Network (HSN). The last time Sullivan talked to Mays, who had quickly become Sullivan’s best friend, was in a conversation the night before his death, whereby Mays expressed concern about his hip surgery, which was to take place the next day. Mays passed away from heart disease.